Authentication and User Experience: Building Trust from the Start

Welcome to the third installment in our Sqrdo development journey. Today, I want to focus on a critical aspect of any modern web application: authentication and user experience. Creating a secure, smooth, and intuitive authentication process was one of my top priorities when building Sqrdo.

Why Authentication Matters

For an application like Sqrdo that connects to your Squarespace store and accesses commerce data, trust is fundamental. Users need to know that:

Their account is secure

Their store data is protected

The connection process is transparent and easy to understand

With these requirements in mind, I made several key decisions early in the development process.

Choosing Google OAuth with Supabase

After evaluating various authentication options, I decided to implement Google OAuth through Supabase for several compelling reasons:

Security Benefits

  • No Password Management: Users don't need to create and remember another password
  • Industry-Standard Security: Google's OAuth implementation provides robust security
  • Reduced Attack Surface: No password database to protect
  • MFA Support: Multi-factor authentication is handled by Google

User Experience Benefits

  • Familiar Flow: Most users are already comfortable with Google Sign-In
  • Quick Onboarding: Sign up can be completed in seconds
  • Cross-Device Access: Easy sign-in across multiple devices

Implementation Benefits

  • Supabase Integration: Pre-built components and API for Google OAuth
  • Session Management: Robust handling of user sessions
  • Future Extensibility: Easy to add additional providers if needed

The Authentication Implementation Journey

Implementing the authentication flow was one of the first major technical challenges I tackled. Here's how the process evolved:

1. Setting Up Supabase Authentication

I configured Supabase for Google OAuth by:

  • Creating a new Supabase project
  • Configuring Google OAuth credentials
  • Setting up redirect URLs for authentication flow
  • Implementing client-side and server-side authentication handlers

2. Creating a Seamless Login Experience

The login page underwent several iterations to create the most frictionless experience possible.

3. Handling Auth Callbacks

One of the more complex aspects was implementing the authentication callback handler.

4. Adding Middleware for Route Protection

To secure the application properly, I implemented middleware that protects authenticated routes.

Evolution and Improvements

Over the course of development, the authentication system has evolved significantly. Recent improvements in version 0.3.0 and 0.4.0 included:

1. Enhanced Error Handling

I've added more robust error handling to provide clear feedback to users when something goes wrong:

  • Specific error messages for different failure scenarios
  • Clear instructions on how to resolve common issues
  • Seamless redirection to appropriate pages

2. Improved Session Management

The latest version includes better session management for development and production environments:

  • Local development session handling improvements
  • Consistent redirect logic between environments
  • Preservation of 'www' in site URL fallback logic

3. User Profile Integration

Authentication is now more tightly integrated with the user profile:

  • User email display in dashboard header
  • Auto-generated user initials in avatar based on name or email
  • Better handling of sign-out functionality

Best Practices I've Learned

Throughout this process, I've discovered and implemented several best practices for authentication:

1. Clear User Feedback

Always communicate clearly with users about their authentication status:

  • Show loading states during authentication processes
  • Provide specific error messages when issues occur
  • Confirm successful actions with clear visual feedback

2. Security-First Approach

Never compromise on security fundamentals:

  • Implement proper CSRF protection
  • Use secure, HTTP-only cookies for session storage
  • Follow OAuth best practices for token handling

3. Graceful Degradation

Plan for failure scenarios and handle them gracefully:

  • Redirect users appropriately when errors occur
  • Preserve state where possible to avoid data loss
  • Provide recovery paths for authentication failures

User Avatars: A Small Detail That Matters

One seemingly minor feature that had a surprising impact on user experience was the implementation of user avatars with automatically generated initials. This provides a personalized touch even for users who don't have a Google profile photo.

Future Authentication Enhancements

Looking ahead, I'm planning several enhancements to the authentication system:

Organization Support: Allow multiple users to access the same Squarespace store data

Role-Based Access Control: Different permission levels for team members

Additional Authentication Providers: Support for other popular identity providers

Account Linking: Connect multiple authentication methods to the same user account

Conclusion

Building a robust, user-friendly authentication system was foundational to creating trust with Sqrdo users. By leveraging Google OAuth through Supabase, I was able to implement a secure, familiar authentication flow that prioritizes both security and user experience.

In our next blog post, I'll dive into the development of the analytics visualization components and how I approached making complex commerce data accessible and actionable.

Built by meireles at jnpr.dsgn